Privacy Policy


We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use, and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.

Who We Are

Lead Need LLC, d/b/a (“the Site”) collects, uses and is responsible for certain personal information about you. When we do so we may be regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we may be responsible as controller of that personal information for the purposes of those laws.

The Personal Information We Collect and Use

1. Information Collected by Us

In the course of facilitating access to accident records and/or post-accident professionals such as doctors, we collect the following personal information when you provide it to us:

Information you have provided us with, including but not limited to, for example: dates, location, and other details submitted by you regarding your accident; personal names, physical addresses, email addresses, phone numbers, and other contact information submitted by you; your self-reported interest in meeting with doctor regarding your accident; any other information submitted by you using forms on our Site;
Information automatically collected about you may include information that is automatically stored by cookies and other sessions tools, including but not limited to, for example: your IP address, your browsing history on the Site, you shopping history (if any), etc. When you use our services or look at the contents of the Site, your activities may be logged.
2. Information Collected from Other Sources

We also obtain personal information from other sources as follows:

Google Adwords, Facebook Ads, Google Analytics, Bing Ads etc
3. How We Use Your Personal Information

We use the information obtained as described above to:

facilitate your access to accident records and/or to provide you such records in compliance with the Drivers Privacy Protection Act (DPPA) (18 U.S.C. § 2721, et seq.) and applicable law;
facilitate access to and/or refer you to medical professionals within the applicable jurisdiction who may be available to assist regarding claims attendant to your accident;
subscribe you to various marketing, advertising, and solicitation lists, with your notice and consent through this Privacy Policy and the Terms & Conditions available at, to participating medical professionals who service accident victims;
to enhance your customer experience and/or provide you with personalized offers from us and selected partners;
to conduct questionnaires concerning customer and user satisfaction;
to administer and analyze our client base, including browsing behavior and history, to improve the quality, variety, and availability of products and services offered or provided;
to offer your products and/or services that are similar or same to those which are indicated by your history/browsing behavior;
to send you newsletters and campaign offers from us and selected partners;
for other purposes for which we have obtained your consent.
4. Who We Share Your Personal Information With

We routinely share the above-described personal data with third-party medical professionals (including doctors and chiropractors) (collectively, our “Referral Partners”) for the purposes described above. This list of Referral Partners changes from time to time and is tailored to licensed professionals in the applicable jurisdiction based on your self-reported location and other information. For a current list of Referral Partners, contact This data sharing enables Referral Partners to contact you directly, with your consent, with information and offers to provide services related to your vehicle accident and any attendant claims. Some or all of those third-party recipients may be based outside the European Economic Area.

We will share personal information with law enforcement or other authorities if required by applicable law.

We will not share your personal information with any other third party without notice and consent provided throughout this Privacy Policy and the Terms & Conditions available at

5. Whether Information Has to Be Provided by You and Why

The provision of the personal information described above is required from you to enable us to facilitate access to accident records and professionals and otherwise achieve the purposes set forth 2.3 and 2.4 above. We will inform you at the point of collecting information from you, whether you are required to provide the information to us. Failing to provide accurate and/or complete information may affect our ability to provide the services and achieve the purposes set forth above. At no time do we ever require the collection or disclosure of information protected by attorney-client privilege, doctor-patient privilege, or any other privilege recognized by statute or common law, nor do we ever require collection of disclosure of confidential health information protected by the Health Insurance Portability and Accountability Act of 1996  (“HIPAA”) or any other law addressing confidential health information.

By submitting and/or obtaining information through the Site, you are agreeing that you are agreeing that you have a right to submit and/or obtain that information for purposes consistent with applicable law, including but not limited to the Drivers Privacy Protection Act (DPPA) (18 U.S.C. § 2721, et seq.). Submitting and/or obtaining information for an unapproved and/or unlawful purpose may expose you to criminal or civil liability for computer fraud laws governing the use and disclosure of personal and/or public records.

We do not intend to collect or knowingly collect information from children. By submitting information and/or continuing to use the Site, you are representing to us that you are not a minor child or collecting information on the behalf of a minor child.

6. How Long Your Personal Information Will Be Kept

We will hold the personal information described above indefinitely for any and all above-described purposes for as long as is determined to be necessary, in our discretion, to achieve the purposes and provide the services described above.

7. Reasons We Can Collect and Use Your Personal Information

We rely on your consent, compliance with our legal and contractual obligations to Referral Partners and you, and/or our legitimate interests as the lawful bases on which we collect and use the personal information described above. Our legitimate interests include the purposes set forth in 2.3 and 2.4 above, including but not limited to generally facilitating your access to accident records, access to medical professionals concerning your accident claims, and marketing, solicitation, and other offers regarding services from professionals who market to accident victims. As long as you have not informed us otherwise, we consider offering you products and/or services that are similar or same to those relating to your history, browsing behavior, and other information gathered as described above to be our legitimate interest.

Consequences of Our Use of Your Personal Information

In addition to and consistent with the purposes set forth throughout Section 2, above, your personal data may be used in the following manner.

3.1 How We Secure Your Data

We do our best to keep your personal data safe.  We use safe protocols for communication and transferring data (such as HTTPS). We use anonymizing and pseudonymizing where suitable. We monitor our systems for possible vulnerabilities and attacks using the Wordfence plugin.

Even though we try our best we, cannot guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.

If you have an account with us, note that you have to keep your username and password secret.

3.2 Cookies and other technologies we use

We use cookies and/or similar technologies to analyze customer behavour, administer the website, track users’ movements, and to collect information about users. This is done in order to personalize and enhance your experience with us.

A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.

We use cookies for the following purposes:

Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.

Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalized features possible. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time when commenting.

Analytics cookies – these cookies are used to track the use and performance of our website and services

Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed to the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organizations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organization.

You can remove cookies stored in your computer via your browser settings. Alternatively, you can control some 3rd party cookies by using a privacy enhancement platform such as or For more information about cookies, visit

We use Google Analytics to measure traffic on our website. Google has their own Privacy Policy which you can review here. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page.

Transfer of Your Information Out of the EEA

Lead Need LLC and the Site are based in the United States of America, and the Site provides referral and other information to Referral Partners comprising medical professionals licensed in various jurisdictions throughout the United States as described throughout the Privacy Policy. We may transfer your personal information to individuals and organizations with the United States as well as other countries which are located outside the European Economic Area (EEA)

Such countries do not have the same data protection laws as the United Kingdom and EEA. Whilst the European Commission has not given a formal decision that such countries provide an adequate level of data protection similar to those which apply in the United Kingdom and EEA, any transfer of your personal information will be subject to the relevant provisions of the General Data Protection Regulation that are designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information. To obtain a copy of the such safeguards, they have been made generally available throughout this Privacy Policy. If you would like further information please contact us (see “How to contact us” below).

Your Rights

Under the General Data Protection Regulation you may have a number of important rights free of charge. In summary, those include rights to:

Fair processing of information and transparency over how we use your use personal information
Access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address
Require us to correct any mistakes in your information which we hold
Require the erasure of personal information concerning you in certain situations
Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
Object at any time to processing of personal information concerning you for direct marketing
Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
Object in certain other situations to our continued processing of your personal information
Otherwise restrict our processing of your personal information in certain circumstances
Claim compensation for damages caused by our breach of any data protection laws

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

Let us have enough information to identify you [(e.g., account number, user name, registration details)];
Let us have proof of your identity and address (a copy of your driving license or passport and a recent utility or credit card bill); and
Let us know the information to which your request relates (including any account or reference numbers, if you have them).

If you would like to unsubscribe from any email newsletter you can also click on the unsubscribe button at the bottom of the email newsletter. It may take up to ten (10) business days for this to take place.

Keeping Your Personal Information Secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to know it as described above. Those processing your information will do so only in an authorized manner consistent with the purposes asserted throughout this Privacy Policy.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to Complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred. Consult the applicable laws, regulations, or authorities in your home country to determine the appropriate supervisory authority, which may be available at

Changes to This Privacy Notice

This privacy notice was published on May 26 2018 and last updated on August 30, 2018

We may change this privacy notice from time to time.

How to Contact Us

Please contact us, if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact us, please send an email to